Canada: Bay to distribute material girl clothing & accessories (fibre2fashion)

MG ICON, the joint venture of Madonna and Iconix brand Group Inc., has announced its first international partnership with the Hudson Bay for its junior brand, company material girl. The material girl clothing and accessories collection will be available exclusively in all doors Bay this spring 2011.

It is the first license to United States for "Material Girl" and marks the beginning of a strategy of international expansion for the brand. Collection "Material Girl" was inspired and designed in collaboration with the Virgin and her daughter Lourdes with Ministry Group brand Iconix internally.

Hudson, one of major retailers Canada, mode entered a multi-year manufacturing and distributing of "Material Girl" clothing and accessories license agreement Canada's Bay 91 stores.

List of Lanie, head of merchandising, Iconix, stated, the creation and launch of the trade mark material girl has been a success in the United States and we are very pleased to extend to the Canada. HBC is the first retailer in the Canada and we are pleased to collaborate with them on this exciting expansion company. This is the first in a series of new partnerships, we are announcing MG icon properties. »

To add the enthusiasm for the launch of material girl, key styles will be available for the upcoming holidays. Complete the collection tops, dresses, jackets, denim, shorts, shoes and handbags will be launched in the spring of 2011 season.

"Material Girl" is a collection of junior quick mode which exclusively launched in Macy stores at United States in August 2010.

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