USA: new AD - 232 RFID inlay, designed for the denim (fibre2fashion) clothing industry

Avery Dennison has announced the launch of its latest ultra high frequency RFID inlay, AD-232. It is ideal for tracking asset, level goods retail including clothing and many other applications where the proximity or the packing of the goods is required. It is designed to perform exceptionally well on difficult-to-tag elements such as denim clothes.

Using last EPC Gen 2 integrated circuit of the NXP Semiconductors, the G2iL, overlay AD - 232 is designed to provide overall performance in the band of 860-960 MHz UHF yield balanced in a wide range of applications. AD-232 has a footprint of the antenna 70 x 14.5 mm and integrates perfectly into a large 3-inch RFID label.

"We are proud to partner with Avery Dennison RFID with our latest series of UCODE G2iL IC, which offers excellent read range and unique features such as tag tamper alarm and privacy modes stated objective Chris, CEO marking & authentication, NXP Semiconductors." High chip sensitivity allows small tags and exceptional performance in the tag high population. Our strategic relationship brings before solutions meet a variety of applications where the rate of read high and reliable are a must. »

"We are delighted to add another product to our portfolio of products UHF best in its class," said Maggie Bidlingmaier, Director of the division of Avery Dennison RFID marketing and global sales. "NXP is a strategic partner of silicon with us and their latest G2i chip technology allows us to address new markets and growth with a new series of inlay new segments".

Avery Dennison helps make more inspiring and more intelligent worldwide brands. For 75 years the company is a global leader in sensitive pressure and materials technology, labeling solutions and retail information and organization and identification of products for offices and consumers.

Canada: Bay to distribute material girl clothing & accessories (fibre2fashion)

MG ICON, the joint venture of Madonna and Iconix brand Group Inc., has announced its first international partnership with the Hudson Bay for its junior brand, company material girl. The material girl clothing and accessories collection will be available exclusively in all doors Bay this spring 2011.

It is the first license to United States for "Material Girl" and marks the beginning of a strategy of international expansion for the brand. Collection "Material Girl" was inspired and designed in collaboration with the Virgin and her daughter Lourdes with Ministry Group brand Iconix internally.

Hudson, one of major retailers Canada, mode entered a multi-year manufacturing and distributing of "Material Girl" clothing and accessories license agreement Canada's Bay 91 stores.

List of Lanie, head of merchandising, Iconix, stated, the creation and launch of the trade mark material girl has been a success in the United States and we are very pleased to extend to the Canada. HBC is the first retailer in the Canada and we are pleased to collaborate with them on this exciting expansion company. This is the first in a series of new partnerships, we are announcing MG icon properties. »

To add the enthusiasm for the launch of material girl, key styles will be available for the upcoming holidays. Complete the collection tops, dresses, jackets, denim, shorts, shoes and handbags will be launched in the spring of 2011 season.

"Material Girl" is a collection of junior quick mode which exclusively launched in Macy stores at United States in August 2010.